Branding
User Interface
Data Visualization
Animation
Prototyping
Client
BCGDV end client was Rio Tinto, a British-Australian multinational mining group.
Rio Tinto’s goal is to find better ways to provide the materials the world needs to grow and decarbonise. These metals and minerals are found everywhere in everyday life: aluminium for cars, copper for renewable energy technologies, iron ore for the steel in our cities and lithium for electric vehicles.
The transition to a low-carbon world offers a unique opportunity to play an important role in finding ways to deliver these materials in the most responsible way possible.
Requirements
To create a product vision, a Marine Chartering tool.
Product Video as well as UI and branding assets.
Incomplete supply and demand data to form a view of the market.
This impacts directly the Charterer trading performance.
The Market View.
With simple data visualization charterers can have a market view without having to distill raw and complex data. Trends as well as predictions of supply and demand, Freight prices, routes flows and FFAs among others to guide charterers trading decisions.
Fixtures vs C5 BCI
Freight Rate
Chartering Desk
Instant access to an algorithm-generated tonnage list with accurate ETAs, as well as competitor demand, augmenting user experience with data science to ensure the best trading outcomes and to alert to what needs their attention the most, such as stark changes in key market indicators, low supply vs demand, or port-related issues while trading.
Holistic view
of the short-term market
Supporting managers to define clear objectives and actionable strategies for their teams. Viewing Prophesea’s predictions, they can assess the risks and costs involved in certain fixing decisions, also use key market drivers to show context and rationale behind key decisions to their management team.
Market Prediction
Market Recommendations
The desk performance dashboard gives managers deep insight into the outcomes of chartering decisions. The team can assess key performance metrics together and use it as a learning tool to analyse their fixes and improve their performance against the market.
Casabona Federico
Product Designer
at BCG Digital Ventures
Gunes Kantaroglu
Lead Product Strategy and Design
at BCG Digital Ventures
“Fede is a great visual designer and creative who can fearlessly throw himself into any problem. He responded extremely well to ambiguity and delivered a fantastic product vision.”